Back to guides
Customizing your Lead Gen form
Once you have enabled the lead gen feature, customizing your form is crucial for capturing the right information from your users.
Customizing your Lead Gen form
To turn on lead generation for your AI chatbot:
- Go to Power Ups in the left sidebar
- Toggle on Lead Generation

Once enabled, you can customize your lead form to collect the information you need from users.
Customizing your form helps you capture the right details while keeping the experience simple for users. When setting it up, consider:
- What information you actually need (for example name, email, company, or topic)
- Keeping the form short to improve completion rates
- Using clear field labels so users understand what to enter
A well structured lead form helps you collect qualified leads while keeping conversations smooth and easy for users.
Next: Learnhow to edit the contents of your Lead Gen form.